I think our commitment to covering things like international affairs has deepened over time, but our major goal of empowering people with understanding remains consistent. Valerie Lapinski, Managing Producer: Our official mission has always been “Explain the News,” but I feel that the unspoken agreement we’ve always had with our video audience is “We answer the questions you never knew you had.” We try to home in on questions that are floating around about big issues, but we also take a lot of joy in covering the little mysteries about the world around us, and that extends to our coverage on culture, history, science, design, and everything in between. What do you see as the driving mission of Vox Video? Has it changed over time? We care deeply about global affairs, and I hope that we can continue to push ourselves to do more on that front. Vox established a unique voice and visual format around US politics and policy in the first couple of years, and since then we’ve intentionally pushed our scope and abilities to cover international stories. It’s been energizing for me to see our coverage, and our global viewership, expand over the years. Mona Lalwani, Editorial Director: Our team has grown consistently, in both size and ability, and our channel reflects that growth. We hired people who seemed flexible and eager to learn, and from the very start, everyone who joined the team has shaped what a “Vox video” is, whether through their unique interests or their unique skills. We were just trying to figure out what a good internet video looked like. ![]() Joss Fong, Senior Producer: In those early days, I truly never imagined that we’d have such a big, impressive team. I’m almost constantly in awe of what my teammates make, and it’s their opinions I’m most nervous to hear when I’ve made something new - as the team grew, our standards grew higher, too. There was, and still is, just a really special culture of collaboration and good-spirited competition on the team. We, instead, were most inspired by and aiming for the kinds of things we loved most on YouTube, but making the most of the motion design and animation skills we all had and the journalistic institution we were a part of. When we started, most newsrooms were making work that was like cable news some others were making short, character-driven documentaries that might be the kind of thing you’d see at a film festival. Joe Posner, VP, Creative Development: It’s been such a great adventure. What has it been like to see Vox video grow over time? To celebrate, we asked VP of Creative Development Joe Posner, Senior Producer Joss Fong, Editorial Director Mona Lalwani, and Managing Producer Valerie Lapinski to explain how we built it, the impact of the Vox video program, and where we’re going. This week, the YouTube channel reached a massive milestone: We officially hit 10 million subscribers on the channel. Vox videos are now watched in over 240 countries by students, educators, and policymakers and have helped bring clarity to everyday questions and the big challenges of the day. ![]() It’s now grown to 31 talented producers, animators, and story editors, who have produced over 1,335 videos, racked up 2.6 billion views, and helped launch shows like Glad You Asked on YouTube Originals, Explained on Netflix, and Level Playing Field on HBO. In the black-and-white American version, directed by Michelle Mahrer, McLachlan sings and plays guitar in a long black dress in a desert.When Vox launched a dedicated YouTube program seven years ago, it was a team of two, aiming to create a new type of explainer video for the internet. At the end she stands on top of a rock and throws flowers into the water. In the Canadian version of the music video, directed by Mark Jowett and Dermot Shane, McLachlan sings "Vox" while falling water and flowers are superimposed over her. "Vox" was also featured on McLachlan's 2005 Bloom: Remix Album as a contemporary dance remix by Tom Middleton. "Vox" reached number 90 on Canada's RPM Top Singles chart but failed to chart elsewhere. The 1989 Arista Records release of Touch contained a different mix of the song from the original 1988 album, and different extended remixes were released as well. It was released in 1988 in Canada from her album Touch, and as a CD-single in 1992. ![]() ![]() "Vox" is the debut single by Canadian singer-songwriter Sarah McLachlan.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |